In February 2008, Diesel Jeans collaborated with IAPW to offer underprivileged children a chance to appreciate the lavish gifts generally offered only to an elite few. Celebrity guests of the Diesel suite at Sundance’s Village at the Yard were able to fashion unique looks from the Diesel Kids collection for extraordinary youth leaders.
Children from across the United States submitted artwork expressing their view of a perfect world, allowing guests to perfectly customize an outfit for one of these 100 young influencers. Each child received a Diesel kid’s outfit personally selected for them by one of Sundance’s many celebrity attendees.
